Marketing skills showcased to help nonprofit organization

AD UP Hawaii is a team based marketing campaign development competition with full day workshops for non profits. Marketing professionals form “mini agency teams” as they compete for the best marketing campaign for one of six non-profit organizations.

Original article: http://www.kitv.com/news/thismorning/marketing-skills-showcased-to-help-nonprofit-organization/35839180

Non-Profits, Marketers to Connect at Ad Up Hawaii

By Ryan Ozawa, October 11, 2015

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Hawaii non-profit organizations often struggle to do more good work with less resources, and like other organizations, they often sacrifice marketing budgets to keep things going, This week, the second annual AD UP Hawaii will do some matchmaking between generous marketing and advertising professionals with community organizations that need their help.

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AD UP Hawaii 2015 Promo

AD UP Hawaii will be running the 2nd annual event from October 15-17, 2015. We are inviting marketing professionals to team up with non profit organizations to help our community and have a super fun time making new friends and learning a lot.

Donna Blanchard on Hawaii Public Radio for AD UP Hawaii

Whatever a nonprofit does, it usually has to confront this idea: you’re a nonprofit and not a business. As any non-profit knows though, it still has to make money for the cause and for operations, and marketing is key. Next weekend, some of Hawaii’s top advertising professionals will gather for AD UP Hawaii, an 8 hour competition to come up with campaigns benefiting several local nonprofits, including Kumu Kahua Theatre. Managing director Donna Blanchard joined the show to discuss the event and marketing challenges for non-profits.

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